Scientific Blog

Advanced research methodologies for better understanding of the economic mechanisms 

12/15/2019

List of publications on Micro & MacroEconomics

Macro and Microeconomics - Finance, Payment Systems, Liquidity, Harmonization and Stabilization Policies

Books

  • "La Utilización de Herramientas Informáticas en la Estrategia de Marketing de Entidades Financieras: El proyecto NOS de CajaMadrid." 2002 (Use of Computer Tools in the Marketing Strategy of Financial Institutions: CajaMadrid NOS project). Rey Juan Carlos University. Edited volume with C. Mercado Idoeta.

Book Chapters

  • "The Effects of the Marketing Orientation on Commercial Bank Performance." 2010. In Global Business Perspectives. Business Year Book. Edited by International Graphics. Maryland, Written with C. Mercado Idoeta and I. Garrido Valenzuela.
  • "The Financial Analysis of Banking in Europe, Asia and Turkey". 2008. In Global Business Perspectives. Business Year Book. Edited by International Graphics. Written with A. Sandoval Pérez and I. Garrido Valenzuela.
  • "The Efficiency and Risk in the Financial Sector." 2008 In Global Business Perspectives. Business Year Book. Edited by International Graphics. Written with C. Mercado Idoeta and A. George.
  • "La Liquidez de las Empresas Españolas en el Contexto Globalizado de las MIFID." 2008. In Society and Global Markets. Edited by International Graphics. Written with I. Garrido Valenzuela and A. Sandoval Pérez.
  • "El Precio de los Servicios Bancarios como Variable del Marketing".2007. (Price of Banking Services as a Marketing Variable). In Business in a Colaborative World. Fundacja Akademii Ekonomicznej w Krakowie, Edited by J. Teczke. Written with C. Mercado Idoeta and S. Romero Sanz.
  • "Análisis de la Estructura Financiera de Entidades Bancarias." 2007.(Financial Structure Analysis of Commercial Banks). Competencias sin Fronteras. La Empresa Familiar: Edited by Ediciones La Coria. Written with J. Ampudia Fernández and J. Torres Pruñonosa.
  • "Evaluación y Modelización de las Entidades Financieras parar Medir su Rendimiento." 2006. (Assessment and Modelling of Financial Institutions to Measure their Performance). In Decisiones Basadas en el Conocimiento y en el Papel Social de la Empresa. Edited by Impresores de Galicia. Written with C. Mercado Idoeta, C. and A. Blanco.
  • "Market Research of Financial Institutions of Nafta Alliance Countries." 2005. Edited by European Academic Publishers.
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